2/6/2009

Airlines and hotel chains have been using Twitter to update customers and quell complaints. Now, the practice is spreading to other parts of the sector. City tourism bureaus tweet restaurant and entertainment tips. The San Francisco Zoo felt the sting of Twitter when a visitor broadcast a gripe about a closed exhibit. "This was a key learning experience for us, and we started to Twitter when animals were off exhibit or if our carousel was closed for the day," a zoo official says.

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