2/12/2009

Although it's not known what impact the recent arrest of singer Chris Brown will have on marketer interest in using A-list performers in their ads, the number of such spots shown during the Grammy broadcast fell from 21% of ads during the 2007 Grammys to just 7% in this year's edition, GreenLight has found. The changes reflect marketers wanting a different ad mix, or preferring other big-audience events like the Super Bowl or the Academy Awards telecast to the Grammys, according to this article.

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