Growth in Internet penetration is maturing in the U.S., where nearly 65% of the total population is now online regularly, according to eMarketer. By 2013, close to 70% will be Internet users. The Internet is now a mainstream medium, both in reach and demographics. In 2009, the U.S. Internet population will grow to nearly 200 million users. By 2013, 221 million people will be online. Use and frequency have risen steadily in the past decade, but 2009 is the year when daily Internet use will become the norm.
To find out more about digital marketing and eMarketer's report "U.S. Internet Users" click here.