2/23/2009

Some major marketers including General Motors and Anheuser-Busch InBev are dramatically reducing the amount of money paid to advertising production companies in advance of commercial shoots, according to this article. Marketers traditionally have paid one-half to three-quarters of a commercial's production costs up front. Production companies worry that changes will affect their ability to pay labor and equipment costs -- which are difficult to finance because of tight credit.

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