With established series such as "Bad Girls" and upcoming entrants such as "Pretty Wicked," female-focused Oxygen is using its "Live Out Loud" marketing mantra to appeal to entertainment-loving, 18- to 34-year-old women that the network calls Generation O. "We like to say they're spenders, trenders and recommenders; they're young and really interested in pop culture and entertainment," said Amy Introcaso-Davis, senior vice president of original programming and development at Oxygen. "They haven't necessarily made their life choices in terms of brands, so they're open to everything."

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