Magnum Ice Cream and BCBGMaxazria have joined forces to develop an aroma-infused chocolate wrap for the designer’s New York store. The wrap, which was based on Magnum’s double caramel ice cream bar, has a smooth texture and rich scent, said BCBGMaxazria Chief Creative Officer Lubov Azria.
Kinnerton Confectionery is the first confectioner to use a new printing technology called high resolution gravure, or HRG, on its packaging for Unilever's cream brands Magnum, Cornetto and Mini Milk. HRG is believed to have higher print quality and greater impact with consumers than other forms of packaging.
Actress Rachel Bilson appears in three video montages directed by designer Karl Lagerfeld for Magnum, the Unilever premium ice cream making its U.S. debut. The brand, launched in the U.K. in 1987, is now available in grocery stores throughout the U.S.
Unilever is introducing ice cream products including Viennetta Selections Red Berries, Carte D'Or Macadamia Nights and Carte D'Or Cherry Blossom tubs. Also new is a Magnum Cocoa range and a Ben & Jerry's flavor called Ben Coconutterly Fair.