2/3/2009

Recession gives the clever company a chance to outflank the competition. First, shore up the fortress and ensure that you've got the cash you'll need. "Then, and only then, can you identify ways to capitalize on the downturn in the longer term, partly by exploiting the mistakes of less savvy rivals," say two Boston Consulting Group partners. Their advice runs from long-term investment strategy to investor communications and opportune product development.

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