Search is the only scalable and controllable means for driving traffic to your corporate blog, Compendium Blogware co-founder and CEO Chris Baggott writes. He suggests forgetting about RSS and social media as traffic generators and tailoring blog writing to accommodate search. "By writing simply, enthusiastically, or talking about specific problems and solutions, you stand a much better chance of not only winning the search, but also winning the conversion," Baggott writes.

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