The drop in demand for premium travel has led airlines to reduce prices and push last-minute upgrades in an effort to fill the front cabins on their aircraft. Business-class fares between London and New York have fallen as low as $1,800 per round trip, an 84% discount from normal levels on British Airways. Meanwhile, United Airlines, US Airways and others are selling one-way upgrades at check-in, with prices ranging from $50 to $250 on most domestic flights.

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