In a bid to give more control to consumers, the Mars brand Skittles has made its Web site home page its Wikipedia entry. The Agency.com-revamped site includes a Twitter section, as well as links to Skittles pages on Facebook and Flickr.
Pepsi Bottling Group is introducing new packaging to boost value for consumers, said Al Drewes, the company's senior vice president and chief financial officer. The company is testing a single-serve package with a 99-cent price point, as well as a multiserve package that costs $2.99.
Companies including Campbell Soup and Kraft Foods are capitalizing on the renewed popularity of casseroles as quick, easy and inexpensive meals. New Campbell television ads point consumers to its recipe-filled Web site, and Kraft recently held a contest for casserole recipes using Velveeta.
A new study suggests that chocolate milk is better than carbohydrate-replacement and fluid-replacement drinks for energy recovery after exercise. In the study, bicyclists consumed one of the three beverages during a rest period between bouts of moderate-intensity exercise.
Consumers increasingly are resisting impulse buys, a trend that seems to undercut the effectiveness of shopper marketing. Information Resources found that 76% of consumers were making purchasing decisions at home by the end of last year, up from 60% in the first quarter.