3/16/2009

Retailers such as Target are wise to use the economy as a way to relate to consumers, Tracy Mullin writes, because it earns consumers' trust and loyalty. Target's new campaign, "Brand New Day," shows examples of ways people are cutting back, such as having an at-home movie night instead of going to the theater, and in doing so, the company shows consumers it understands how their mindsets have changed.

Full Story:
STORES Magazine

Related Summaries