Andy Murray of Saatchi & Saatchi's X in-store marketing network talks to Brandweek about how marketers should look for ways to boost consumers' entire shopping experience. Murray discusses the need to try to better consumers' lives overall instead of focusing just on what happens in-store. He also talks about new technology that allows shoppers to conduct a "search" within a retail outlet, as well as the potential for mobile technology to trigger in-store sales.

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