Marketers are trying different tactics to help them cut through the media clutter. Wal-Mart, for example, is prepping a 27,000-screen in-store network and deploying a team of bloggers for its "ElevenMoms" social network, while Honda is taking over Web sites, placing "roadblocks" on portals and social networks and buying up time on full episode clips on network Web sites, according to this article.

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