AKQA has created an ambitious new banner ad campaign for Visa that includes live video feeds from five cities around the world. The effort is indicative of the potential for innovation in the banner space, for which an IAB panel is developing new standards. "There's not a lot of innovation and there's generally not a lot of use of the simplest and most straightforward of tools in creating interactive advertising, which is the human mind," IAB CEO Randall Rothenberg said of the current banner climate. "I don't have an enormous amount of tolerance for the argument this space is too small to be creative in."

Full Story:

Related Summaries