Economic, environmental and ethical concerns are forcing the fashion industry to rethink how it sells. It's not enough to simply lower prices. Companies are shifting their paradigms, with brands such as Jil Sander entering the fast-fashion realm and first lady Michelle Obama's penchant for J. Crew signaling a shift toward simplicity.
Trendy and inexpensive teen retailers including Buckle and Hot Topic are thriving. "We can't stress enough the importance of offering new or improving fashion to customers in the current environment," an analyst said.
Despite the growing interest in Vietnamese e-commerce and the country's access to broadband Internet, payment has become a hurdle to expanding online shopping. Some say a semi-online payment method is the answer for now, allowing consumers, most of whom don't have credit cards, to shop online and pay in cash at fixed points.