Recruiters are increasingly posting keyword-triggered job ads on search engines, including those that use geo-targeting to appear to users in specific zip codes. The cost per applicant is far less for search marketing as compared to job listings sites, recruiters say. But Jim Townsend, editorial director at Advanced Interactive Media, said it's not clear whether search ads yield quality applicants. He said, "It doesn't necessarily mean you're getting better fish, just more fish."

Related Summaries