The rookie season of the Major League Baseball Network is looking like a home run, with network executives now saying they are on track to hit first-quarter ad-revenue projections. And, according to Christine Merrifield of media-buying shop MediaVest, MLBN has the right stuff for the future: "It's lean and its staff can put deals together very quickly and creatively. And it's getting good traction not only from sports advertisers but also from some nontraditional sports advertisers."

Full Story:

Related Summaries