Volt soda has about 30% more caffeine than Mountain Dew, plus energy-boosting ingredients such as guarana, ginseng and taurine, said Bill Sipper, president of High Voltage Beverages. The energy drink is being distributed in western North Carolina by Royal Crown Bottling Co.
Jewel-Osco rolled out a "Cocktails 1-2-3" display in its spirits aisle that features monthly recipe cards and liquor brands. It also re-categorized beverages in the juice aisle and launched an in-store promotion for Gatorade.
A National Coffee Association poll found that 54% of adults drink coffee beverages daily, compared with 55% a year ago, a difference deemed statistically insignificant. Among participants who drank coffee the day before, 83% said they made it at home, a five-point increase from a year ago.
Starbucks is adding a Cinnamon Dulce flavor to its line of Doubleshot Energy+Coffee ready-to-drink beverages. The new flavor will be sold in grocery and convenience stores staring next month, along with the existing Coffee, Mocha and Vanilla flavors.