3/24/2009

According to "The Best Retail Brands", the five leading European brands are H&M, Carrefour, IKEA, Tesco and Zara. The report, from branding consultancy Interbrand, says Zara and H&M have built a "perfect mix between finance, space and brand". Columnist John Ryan discusses the report's findings and how retailers put branding strategies to work.

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