More than six in 10 marketers that reported returns from social-media spending last year plan to boost their budgets for the burgeoning segment in 2009, according to new research from Aberdeen Group. These results are echoed in Forrester's "Social Media Playtime is Over" report, which found that, despite the economic downturn, 53% of marketers intend to spend more on social media and 42% will maintain their current spending.

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