Social-network ad spending slows

Worldwide, marketers will spend an estimated $2.35 billion on social-network advertising in 2009, eMarketer forecasts. In 2013, spending will reach an estimated $3.5 billion. These figures represent a significant downward revision from the previous forecast, published in December 2007. Previously, eMarketer had projected worldwide social-network ad spending would reach $2.9 billion in 2009 and $4.1 billion in 2011. The new forecasts are down 23% and 44% from those earlier projections. The global economic crisis has affected ad spending, resulting in decreased budgets for experimental formats such as social-network advertising, and successful social-network ad models still are developing.

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Ad Spending and Usage"
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