Spirit Airlines "could become more of an industry model during the downturn," according to The New York Times. The company's low-cost, a la carte approach to air travel has helped it continue to perform admirably even in the current economic downturn, and some analysts say that others might very well borrow more of Spirit's revenue-making ideas. Spirit's strict policies with regard to extra charges and refunds has drawn criticism from passengers, but the company is unapologetic. CEO Ben Baldanza says, "We know that frustrations about Spirit exist. To some extent, it's about a mismatch of expectations. For years, in this industry, if you whined, we gave you something. You yell, we waive a fee. That's created a general expectation that airlines will break their own policies -- and we don't."

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