This post recommends cleaning up your Twitter account by eliminating users you follow who don't follow you back, the obvious spammers and the unengaged. Find new contacts to fill the empty space using services such as Wefollow and Twellow.
Most potential followers of your Twitter account likely make up their minds about your worthiness in seconds, so your Twitter bio should avoid obvious turnoffs, Amy-Mae Elliott writes. For starters, you're probably not a "guru" or a "maven," so don't describe yourself as one. Also, be sure to add a representative photo, don't write your bio in third person and don't tweet too often or use only auto-generated tweets. "Twitter is about engagement, not just broadcasting meaningless words," Elliot writes.
Be careful what you tweet -- it's all too easy to annoy your followers and alienate potential fans, writes JD Rucker. From gamers to spammers and linkjackers to fanboys, here are 15 types of Twitter users you should be careful not to emulate.
Chris Hughes co-founded Facebook and followed by spearheading Barack Obama's online campaign presence. But Hughes isn't a software engineer, just a natural marketer who instinctively understands how people connect with one another, according to this profile. He claims he never set out to build online communities -- "I never use that word," he said -- but his work established a template for organizations looking to attract and mobilize followers online.
With its launch of its newsfeed, it appears Facebook has set its sights on competing with microblogging site Twitter. "Facebook's gambit lies in its pervasiveness, that they will be able to succeed where others have failed simply by having an already established group of users," Geoff Livingston writes. By folding microblogging functionality into its social network, Facebook will be able monetize the format in a way that so thus far eluded Twitter.
Caroline McCarthy wonders why big media didn't join the big tent at the South by Southwest festival. Old media types apparently were absent from sessions that focused on new revenue models for media and entertainment content.