Smartphones are packed with more potent advanced multimedia and processing punch than most people understand, says Texas Instruments mobile-application executive Avner Goren, who said he believed the industry would focus much of its efforts on unlocking the potential of the power inside the handsets. "There is a disproportion between the processing power of the phone and its physical dimensions. The phone today can do much more than what it is able to interface to the human being," Goren said in an interview.

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