As barriers to mobile media's growth fall, marketers should be ready for its unique opportunities and challenges. They should think beyond the smart phone when considering what mobile means, Noah Elkin writes.
A new report from Javelin Strategy & Research found that online retailers lost an estimated $21.1 billion in spending from consumers who are worried about identity theft or fraud. About 60% of online shoppers polled said they would blame the merchant if an identity-theft situation arose.
Kmart.com's new Web site is able to use the full width of shoppers' browsers and displays all navigation options on the home page. Customers are able to share products on social-networking sites such as Facebook.