Retailers including Best Buy and Wal-Mart are accepting electronics for recycling, sometimes using gift cards as incentives. The move is not only good for publicity, but increases foot traffic in the stores.
Andy Murray of Saatchi & Saatchi's X in-store marketing network talks to Brandweek about how marketers should look for ways to boost consumers' entire shopping experience. Murray discusses the need to try to better consumers' lives overall instead of focusing just on what happens in-store. He also talks about new technology that allows shoppers to conduct a "search" within a retail outlet, as well as the potential for mobile technology to trigger in-store sales.
Costco will aggressively pursue real-estate deals despite the recession in order to take advantage of the soft leasing market. The company plans to open about 30 stores this year and also is adding more value items to its offerings.
Menswear brands are highlighting their made-in-America statuses, hoping that will attract shoppers. The luxury lines might have the best luck, as studies show that where something is manufactured can have an effect in that sector.