Caroline McCarthy wonders why big media didn't join the big tent at the South by Southwest festival. Old media types apparently were absent from sessions that focused on new revenue models for media and entertainment content.
The fast-paced, jam-packed SXSW conference represents "an eye-opening metaphor for the cluttered media landscape that marketers have to deal with in today's world," writes Tim Leake, director of growth and innovation at RPA. The key to standing out at SXSW, and in general, is to be genuine and interesting, with a focus on relationship-building rather than trying to dazzle your audience, Leake writes.
This year's South by Southwest Interactive festival wasn't dominated by flashy product launches, but by broader trends, SmartBrief's Jesse Stanchak writes. The rise of group messaging helped show that social networks can be more intimate affairs; the buzz about the next hot social games gave way to a broader conversation about gamification; and marketers began to show more interest in using existing trends and topical chatter to generate buzz, Stanchak writes.
While a killer app in the form of Facebook and Twitter hasn't emerged at this year's SXSW, CNET's Caroline McCarthy is reporting startup FourSquare is making a lot of noise. The geolocator app, much like the Google-acquired Dodgeball, uses phone-based location information to help users find friends and contacts in the real world.
As SXSW rages, local online marketing guru Michelle Greer recently was named the overall winner in the Austin American-Statesman's Texas Social Media Awards. Geer, who left her marketing job at a software company after she had to prove she wasn't "wasting time" on Twitter, runs her own communications consulting firm and was spotlighted for her fundraising efforts using social media.
Whether you've been to the conference before or not, South by Southwest (SXSW) can be overwhelming. To help you out, Caroline McCarthy has put together a four-part series documenting what to expect in terms of launches (be prepared for products you've never heard of to break out), panels (pay attention, but remember that networking is important too), parties (lines for official ones are long) and the ever-elusive "big picture."