Caroline McCarthy wonders why big media didn't join the big tent at the South by Southwest festival. Old media types apparently were absent from sessions that focused on new revenue models for media and entertainment content.
The fast-paced, jam-packed SXSW conference represents "an eye-opening metaphor for the cluttered media landscape that marketers have to deal with in today's world," writes Tim Leake, director of growth and innovation at RPA. The key to standing out at SXSW, and in general, is to be genuine and interesting, with a focus on relationship-building rather than trying to dazzle your audience, Leake writes.
Amtrak is capitalizing on social media buzz for its writer-residency program with an announcement that it will transport 30 entrepreneurs and digital influencers on a train from Los Angeles to Austin, Texas, for the South by Southwest Interactive Festival. Participants will be asked to tweet about the experience and post photos to Instagram using hashtag #AmtrakLive. "AmtrakLive will have amazing scenery, engaging collaboration and the opportunity to explore and be inspired -– it's all part of the Amtrak long-distance experience," said Julia Quinn, social media director for the train operator.
Dan Costa offers his list of six takeaways from the South by Southwest Interactive Festival. Among them are the observation personal branding or "microbranding" is bad for the journalism business and having a Twitter account makes you a social media consultant.
As SXSW rages, local online marketing guru Michelle Greer recently was named the overall winner in the Austin American-Statesman's Texas Social Media Awards. Geer, who left her marketing job at a software company after she had to prove she wasn't "wasting time" on Twitter, runs her own communications consulting firm and was spotlighted for her fundraising efforts using social media.
Whether you've been to the conference before or not, South by Southwest (SXSW) can be overwhelming. To help you out, Caroline McCarthy has put together a four-part series documenting what to expect in terms of launches (be prepared for products you've never heard of to break out), panels (pay attention, but remember that networking is important too), parties (lines for official ones are long) and the ever-elusive "big picture."