3/18/2009

Starting from the premise there three worlds in advertising -- the physical (home to TV, radio and print media), the digital (land of Web 1.0 technologies such as portals, e-mails, banners and buttons) and the virtual (everything that employs an avatar to help users interact with others) -- Crayon's Joseph Jaffe argues PR shops and digital agencies don't truly understand the virtual space social media occupies.

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Adweek

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