If you still think of Google merely in terms of search, you may be missing the whole point. "Google, in fact, is on the brink of becoming a sort of universal information technology utility for small businesses," writes New West CEO Jonathan Weber, who uses the company for advertising, analytics, content distribution, e-mail, file storage and more. As a publisher, Weber knows that Google is in some ways competing for advertising dollars, but since the out-of-pocket cost of its services is exactly zero, he doesn't really the mind the Googlization of the universe.

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