Brands such as 1-800-Flowers.com and Zales are launching digital campaigns in the run-up to Mother's Day. Zales is using Facebook as the key destination for traffic driven by broadcast, e-mail, print and Twitter campaigns, while 1-800-Flowers.com is using the social site to test marketing messages before deploying them on other platforms. "It allows us to really tweak and optimize the marketing messages and the products that will be featured throughout the rest of our marketing program," said 1-800-Flowers.com President Chris McCann.
A bill that could be introduced Monday in Congress would force people shopping online to pay sales tax at the time of purchase. The legislation has support from state politicians, large retailers and tax collectors. A National Retail Federation executive said all the group's members back the bill.
Live Search Products and Live Search Cashback have been integrated, the company said. Cashback offers incentives for people to buy things by clicking through ads, and Live Search Products is a comparison-shopping site.
TheOutnet.com, set to launch this weekend, will sell items from brands such as Chloé, Christian Louboutin, Diane von Furstenberg, Hervé Léger and Oscar de la Renta that have been offered on sister site Net-a-Porter.com. The outlet site will sell merchandise at up to 80% off.