Having trouble making friends online? In this post on The Viral Garden, Mack Collier spells out the likely culprits. Among them: You're trying to make money off a community before it's even formed. "You really do have to CARE about the people that you want to reach," he writes. "If you don't, and instead view your potential community as a group of people to monetize, then your efforts are doomed from the start."