The blogosphere has reached a point where it no longer is distinct from mainstream media. Blog sites touch tens of millions of people in the U.S., and the numbers of blog readers and blog creators are expected to continue their upward trajectory. In 2009, 96.6 million people are blog readers, representing 48.5% of the Internet population. EMarketer estimates by 2013, 128.2 million people, or 58% of all U.S. Internet users, will read a blog at least once per month. This blogging activity presents new opportunities for marketers to influence -- and monitor -- conversations that might be relevant to their businesses.
To find out more about digital marketing and eMarketer's report "The Blogosphere: A-Twitter with Activity" click here.