Coca-Cola Co.'s Surge energy drink was discontinued in the U.S. seven years ago, but at least 13 groups on Facebook are dedicated to bringing it back. The beverage recently returned to Norwegian markets after extensive Internet lobbying there, so the groups have cause for optimism.
Chocolate is somewhat of an obsession in Seattle, and companies such as Theo Chocolate, Oh! Chocolate and Chocolopolis are using it to their advantage. Strategies range from hosting tours and workshops to treating chocolate like wine.