4/1/2009

A company's internal entrepreneurs may have the bright ideas that can lead it out of the darkness, but determining which ideas are worth pursuing remains a challenge, observes columnist Stefan Stern. Organizations tend to view corporate entrepreneurs as self-promoters and empire-builders, said Julian Birkinshaw, a strategy professor at London Business School. "In principle, there is enormous enthusiasm for them," he said. "In practice, there can also be great suspicion."

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