Bob Pearson, the force behind Dell's trailblazing social-media efforts, recently announced his departure from the computer maker for Blog Council, a community of senior social-media executives at firms including Wal-Mart and Home Depot. In his new position, Pearson says he believes he can have a "real impact on tech support and customer service, on e-commerce, on tracking and working on your company's reputation and can influence the next generation of products and services."

Related Summaries