Even if it was just "an embarrassing and ham-fisted cataloging error," there's little doubt that social media played a significant role in advancing the #amazonfail narrative after hundreds of gay, lesbian and erotic titles disappeared from Amazon's sales ranking and best-seller lists. This post on the Church of the Customer blog quantifies social media's impact -- 5,000 blog posts, more than 22,000 online petition signatures at SmartBrief's publication time, and a clever google bomb on the search term "Amazon rank" -- in real terms.

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