Kraft Foods launched a new campaign for its Philadelphia Cream Cheese, focusing on new ways to snack with the product. The TV and online ads, which pointedly ignore bagels, replace the angel commercials.
Consumer confidence remains low, with 76% of people believing that the economy is worse than it was three months ago, and 41% believing it will decline further in the next six months, Universal McCann found. The majority of shoppers will not be focused on brand, but rather price, in their purchases.
Carrillo's Fire-Roasted Salsa started out in New York about a year ago, and the father-son team is hoping to expand into mid-Atlantic markets this spring. Marketing for the product includes in-store sampling, local media coverage and a logo update.
Though consumers are buying snacks less frequently, they are still interested in indulgent snacks and wellness products, Information Resources found. Still, more than half of shoppers are buying snacks based on promotional pricing rather than brands.
Kraft's Bagel-ful, sold four to a box and filled with the company's Philadelphia cream cheese, is the kind of product innovation CEO Irene Rosenfeld has emphasized. The product did about $12 million in sales in its first four months.