Learning from Government 2.0

The government's initial forays on the Internet focused on delivering information to people and relied on proprietary sites, but that's changing, Steve Radick writes on our SmartBlog on Social Media. Now, agencies are reaching out to citizens where they are already hanging out online, such as Facebook. Businesses should take a cue from the government's nascent successes with this approach, argues Radick, a member of our Social Media Advisory Board. "Before you add a blog or other social media to your Web site, you might want to check if your stakeholders are already talking about you at another party, and head over there before starting your own."

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