KSA Turnaround's Keith Steven faces one main obstacle when he tries to rescue failing companies in tough times: the entrepreneurs who run them. "Many entrepreneurs are driven, motivated and extrovert. For them, risk is something to be relished," Mike Southon writes. He advises startups to signal early for help. "Ideally," he writes, "a company rescue is done in good time to prevent, rather than just treat, the disease."

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