With the Internet providing more information on chemicals than ever, the public has become more knowledgeable of the industry, and manufacturers need to keep that in mind when building relationships with communities. "Tremendous changes have occurred over the past 10 years that have required chemical companies to modify their approaches to communicating about [environmental, health, safety and security issues]," said Debra Phillips, managing director for Responsible Care at the American Chemistry Council. Whereas before people may have asked about odors near a plant, "today, they are aware of biomonitoring and other similar activities, and they want to know how their children and grandchildren might be affected," she said.

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