The top agency winners at the Festival of Media Awards in Valencia, Spain, were Omnicom Group's OMD and WPP's MediaCom, which each claimed two trophies. OMD received prizes for the Best Use of Gaming and Gaming Platforms for Gatorade in the U.S. and Best Use of Performance or Affiliate Marketing for HMV in the U.K. MediaCom earned awards for the Best Long-Term Strategy for Galaxy in the U.K. and Best Consumer-Driven/Community Campaign for Coca-Cola in Germany.

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