4/16/2009

Oxygen has notched its first multiplatform ad deal, according to Susan Malfa, senior vice president for ad sales at the NBC Universal-owned network. She said Oxygen had structured an advertising program with marketer Crunch Fitness that includes on-air, online and on-site brand integrations around its upcoming "Dance Your Ass Off" weight-loss series.

Full Story:
Adweek

Related Summaries