A poll of Facebook users found that 80% have yet to buy a product or use a service as a result of either ads or comments on the site. Also, about a third of users polled said they spend less time on Facebook than they did six months ago, compared with 20% who said they now spend more time on the site.
Nearly three in four online users in the U.S., or 127 million people, read blogs, visit a social network or view a message board at least once a week, according to a Nielsen Online survey for BlogHer and iVillage. The poll also found nearly half of the online population makes daily visits to Facebook, with only TV viewing surpassing the social-media site as a daily media habit. However, Twitter use is still limited, with just 6% of its 105 million registered users going to the site every day.
More than two in three consumers view ads as a necessary means of paying for inexpensive or free content on the Web, TV, in newspapers and other media, according to a worldwide poll from Nielsen. The survey, which includes data from 50 markets, also found 81% consider ads and sponsorships as critical to subsidizing sporting events, art exhibitions and cultural events.
Most people believe the current downturn will end up helping advertising by forcing marketers to boost ROI, make more online ad moves and build their profiles in social media, according to a poll of LinkedIn users for Adweek. The survey, which garnered more than 4,300 respondents, posed the query, "How will the economic downturn most affect advertising?"
More than half of social network users would prefer ads targeted to their interests, while six in 10 want such marketing to come from their favorite brands, according to a poll by Prospectiv, in Woburn, Mass. The survey also showed that 87% believe few if any ads dovetailed with their interests or likes and that half claimed never to click through an ad on a social network.