The current "Pontiac Is Car" slogan from Leo Burnett, Troy, Mich., appears to be the last ad campaign for the General Motors brand, which is being shuttered after an 83-year run. The automaker's campaigns have included the "Wide Track" effort from MacManus, John & Adams, Detroit, which helped usher in the muscle-car era, and the "We Build Excitement" tagline from the 1980s.

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