Pharmavite has selected Butler, Shine, Stern & Partners to handle creative for NatureMade following a review that initially involved more than 70 shops. "BSSP impressed us with solid strategic thinking, strong insights-based creative work, and their agility at developing messages in the right media along the consumer journey," said Pharmavite Chief Marketing Officer Etienne Patout.
Butler, Shine, Stern & Partners is the new creative agency of record for U.S. Bank, which made the selection after a review. "Our goal was to find a collaborative, creative agency that would deliver innovative ideas for our brand advertising and digital communications," said Jennifer Powell, the bank's chief marketing officer. Butler Shine succeeds Kaplan Thaler, which had a conflict after it merged with Publicis Worldwide, whose clients include Citibank.
Gannett Co.'s first-quarter profits fell 60% to $77.4 million as U.S. newspaper ad revenue dropped by 28%. Online sales also were down by 20% for all of Gannett's U.S. newspapers, except for USA TODAY.
Networks are reporting increased buying activity, but it's unclear whether ramped-up scatter spending represents marketers making up for canceled upfront buys. "There's some money coming back. I couldn't tell you if it were canceled money or if it's just normal scatter," said Ira Berger of the Richards Group.