4/17/2009

Subway's product placement in this week's episode of the NBC series "Chuck" is an example of how marketers are aiming "to get the brand essence woven into the script" instead of just a mere mention, said Frank Zazza, CEO and founder of iTVX, which looks at the effectiveness of product placements. In the episode, a regular character, who is bringing a chicken-teriyaki Subway sandwich to his supervisor, also references the quickservice chain's marketing phrase, "$5 foot-long."

Related Summaries