As advertising click fraud grows, companies that help combat it are seeing their business thrive. Anchor Intelligence recently announced it will work with Ask.com to help the search engine determine which clicks are fraudulent so it knows which ones not to charge for.
Retailers such as Vans, Lucky Brand Jeans and Jansport are looking to bring social interaction to online shopping. They're integrating with social media such as instant messaging so shoppers can solicit opinions on purchases from friends.
The Barbarian Group is among the interactive shops developing no-frills Web sites for clients that largely are free of Flash and other Web 2.0 bells and whistles. The strategy reflects an interest in stretching limited ad budgets and a new focus on user-friendly sites that emphasize content over gimmicks, according to this article.