As swine flu concerns mount, companies selling soap, face masks and other prevention products are ramping up marketing efforts. Involved brands include Henkel unit Dial, Johnson & Johnson's Purell and Reckitt Benckiser's Lysol.
David Rosenblatt, formerly head of DoubleClick, is leaving his job as Google's president of global display advertising. Rosenblatt was instrumental in arranging the $3.1 billion sale of DoubleClick to Google in 2007.
The use of Twitter, the Web and other new media during the swine flu outbreak offers a lesson in effective communications for all marketers, according to Pete Blackshaw, executive vice president of Nielsen Online Digital Strategic Services. He offers 10 ways marketers can apply the Centers for Disease Control and Prevention's straightforward strategies to its own businesses.