As swine flu concerns mount, companies selling soap, face masks and other prevention products are ramping up marketing efforts. Involved brands include Henkel unit Dial, Johnson & Johnson's Purell and Reckitt Benckiser's Lysol.
Time Warner Cable this fall is expected to roll out nationally its highly interactive Promotions On Demand, with which viewers can request additional information on an advertised product with their remote control.
Randy Sprenger, manager of electronic advertising and direct promotions at Harley-Davidson, discusses the iconic brand's use of social media and mobile marketing and offers the "secret" to its marketing success.
David Rosenblatt, formerly head of DoubleClick, is leaving his job as Google's president of global display advertising. Rosenblatt was instrumental in arranging the $3.1 billion sale of DoubleClick to Google in 2007.