An online campaign for Orange's Orange Time Web-based pay-per-view portal in Israel features a Web site that can detect differences in light levels to demonstrate to users how the service mimics the experience of watching a film in a darkened theater. The effort is the work of Shalmor Avnon Amichay/Y&R Interactive, Tel Aviv.
The four top social networks uses for marketing purposes are Twitter, blogs, LinkedIn and Facebook, a study has found. The research from Michael Stelzner, organizer of the Social Media Success Summit 2009, also shows nearly 90% of marketers are promoting their business using some type of social media and 72% have just started marketing via social media within the past few months.
Marketers can learn from Domino's quick and effective response to a PR crisis situation involving the posting of a clip to YouTube depicting a food preparation worker picking his nose and adding the item to what he's preparing. Among the keys in handling such a situation of a clip circulating via social network are to continuously review social media, act fast when a negative clip surfaces and use social media in your response.
"Twig" is the moniker for a new ad unit for blogs from VideoEgg that retains its position on a page while the user scrolls through the content. The unit, created to address marketers' ROI concerns, can be clicked to generate an ad or to hide it.