AOL Advertising Politics is a new sales unit intended to help candidates and campaigns make ad buys and plan their online outreach. The service includes a DIY option of using AOL's Ad Desk tool or the choice of working with a member of the portal's sales team.
AOL has hired Brad Garlinghouse, a former executive at Yahoo! who was known to be frank in his assessments of the portal's issues, as president of Internet and mobile communications. Among his duties will be to helm AOL's soon-to-be-expanded Silicon Valley office, and the West Coast unit of AOL Ventures.
Erin Clift, Google's North American director of agency relations, has been hired by AOL to be its first senior vice president-global sales development. Clift's duties will range from overseeing sales in categories such as finance, retail and CPG, spearheading the portal's European expansion and working to enhance AOL's agency efforts, according to this article.
An online campaign for Orange's Orange Time Web-based pay-per-view portal in Israel features a Web site that can detect differences in light levels to demonstrate to users how the service mimics the experience of watching a film in a darkened theater. The effort is the work of Shalmor Avnon Amichay/Y&R Interactive, Tel Aviv.